The gameplay is very strategic – it’s all about assembling an unbeatable deck with which to smoke your opponent – and the winners’ names are added to a worldwide leader board that’s posted on-line and sometimes scrolled at the bottom of the screen during Cartoon Network’s prime-time lineup. How it works is two users go up against each other with seven cards they’ve collected on-site that wield varying degrees and types of power. That’s why collectibility and trading defined the first phase of digital trading card efforts in the late ’90s, and why gaming applications are at the heart of phase-two plans that have been tabled by market leaders Cartoon Network and Nickelodeon.įor its part, Cartoon Net has spiced up its Cartoon Orbit community hub (centered around a collection of swappable cToons – trading cards sporting characters from the Net’s considerable programming lineup) with a head-to-head game extension called gToons that launched in mid-October. With so many things vying for top-of-mind status in the kids world, promotional efforts aimed at this demo must key into activities that already have kids hooked.
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